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		<title>What is Adsense ?</title>
		<link>http://winarko.wordpress.com/2007/09/02/what-is-adsense/</link>
		<comments>http://winarko.wordpress.com/2007/09/02/what-is-adsense/#comments</comments>
		<pubDate>Sun, 02 Sep 2007 00:32:11 +0000</pubDate>
		<dc:creator>winarko</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://winarko.wordpress.com/2007/09/02/what-is-adsense/</guid>
		<description><![CDATA[Google Adsense is one of the most successful online advertising programs today. This website is a guide to the Adsense program, that describes all major aspects, tips and optimizations of the program to help you have the best experience with Google Adsense. As a webmaster, Google&#8217;s Adsense program can be a possible income stream from [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=winarko.wordpress.com&amp;blog=1216922&amp;post=8&amp;subd=winarko&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Google Adsense is one of the most successful online advertising programs today. This website is a guide to the Adsense program, that describes all major aspects, tips and optimizations of the program to help you have the best experience with Google Adsense.<br />
<span id="more-8"></span><br />
As a webmaster, Google&#8217;s Adsense program can be a possible income stream from your website, an income that can range from a few dollars to several hundred dollars a month&#8230;.</p>
<p>Many hours have gone into researching the content for this website, and it will be constantly updated with the latest content related to Google Adsense.</p>
<p>The Google Adsense program is a great alternative, or even replacement, for the outdated banner programs. Today more and more internet users have gone &#8220;blind&#8221; to banner advertising, and thereby threatening your advertisement income as a webmaster.</p>
<p>Here is what Google writes about it&#8217;s adsense program:</p>
<p>&#8220;Google Adsense is the programme that can generate advertising revenue from each page on your website—with a minimal investment in time and no additional resources.</p>
<p>Adsense delivers relevant ads that are precisely targeted on a page-by-page basisto the content people find on your site. And when you add a Google search box to your site, Adsense delivers relevant ads that are targeted to the Google search results pages generated by your visitors’ search request.</p>
<p>You can customise the appearance of ads, choosing from a wide range of colours and templates. You can do the same with your search results page. Your reports are customisable, too. Flexible reporting tools let you group your pages in any way you want so you can view your results by URL, domain, ad type, category and more to learn where your earnings are coming from.&#8221;</p>
<p>Google Adsense ads, are highly content relevant ads, that are served directly on your pages &#8211; without your intervention. For you as a webmaster, this means that you simply paste the Google Adsense code on your pages, and thereafter have a constantly updated and relevant advertising income.</p>
<p>You can see an example of Google&#8217;s Adsense on the top of this page.</p>
<p>The Google Adsense program serves ads generated by AdWords users on Adsense publishers webpage&#8217;s. The Adsense ad layout can be fully customised to fit your excisting website design, in regards to both size, placement, colours and much more. Taked from http://www.adsenseguide.info</p>
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		<title>What can you do in wordpress ?</title>
		<link>http://winarko.wordpress.com/2007/09/01/what-can-you-do-in-wordpress/</link>
		<comments>http://winarko.wordpress.com/2007/09/01/what-can-you-do-in-wordpress/#comments</comments>
		<pubDate>Sat, 01 Sep 2007 23:56:31 +0000</pubDate>
		<dc:creator>winarko</dc:creator>
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		<description><![CDATA[The wordpress.com site is run by the amazing WordPress MU designed to be run on a single site with multiple users blogging on their own individual site. While it can be used to set up multiple blogs on an individual’s site, it is really designed for the corporate company or host server to manage hundreds, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=winarko.wordpress.com&amp;blog=1216922&amp;post=7&amp;subd=winarko&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>The wordpress.com site is run by the amazing WordPress MU designed to be run on a single site with multiple users blogging on their own individual site. While it can be used to set up multiple blogs on an individual’s site, it is really designed for the corporate company or host server to manage hundreds, even thousands of WordPress sites. It is powered by WordPress 1.6 alpha, which means it is still under development.<br />
<span id="more-7"></span><br />
With wordpress.com you can set up a working blog within seconds. No more dealing with setting up the database and running install &#8211; all that work is done for you. You just sign in with your user name and password.</p>
<p>To set it up, go into Users and Options and set up your user profile with the Blog site name and your author and contact information. Then switch easily to the Presentation panel to choose from the various Themes. Then click WRITE and write your first post and you are now officially a blogger.</p>
<p>You can write about anything you want, though some people are choosing to write about WordPress, since it is in the URL, but you can write about any topic.</p>
<p>You can upload images, though you are limited, right now, to a total of 15 megabytes. That’s plenty for thumbnails and low resolution images to get you started. When you upload the image, you get a choice to resize the saved image as it is or with two different “thumbnail” sizes or a custom size. When you upload the file, the link to the file is provided to copy and paste into your post.</p>
<p>You can easily set up categories and post now or set the posts to publish in the future, just as you can with the traditional WordPress. In fact, a lot of what you can do is similar to what you can do with WordPress 1.5, just with a slightly different looking interface, but nothing that is dramatically different. For the most part, WordPress users are going to really love the new interface and adapt quite easily. It’s cleaner and, in many ways, easier to use.</p>
<p>The new WYSIWYG HTML editor is available which basically allows you to see a semi-formatted view of what you are writing. You can see the font styles and the images, but currently, they reflect a simple HTML layout rather than your Theme. Some Theme CSS styles may be incorporated in the future, I hope.</p>
<p>You can choose from the WYSIWYG Dynamic Editing screen or choose the HTML version which is what WordPress users are more accustomed to. With the Dynamic Editing, you can see the image in the editing window when you add it. You can click on it and move it around or change the properties. When you add the image, you are given the option of adding its positioning on the page, which is a very nice addition. Links look like links and headings look like headings.</p>
<p>The Post Preview is still there and it currently is the same view as the traditional WordPress version, keeping to a simple non-styled layout with the images so you can read through easily to look for grammar and spelling errors.</p>
<p>There are some very sweet new features that will be awesome once they are finalized, and so there is much to look forward to in the new version, but for now, let’s focus on what you can, and can’t, do on wordpress.com.</p>
<p>The focus for WordPress has always been to concentrate the user on the content, not the code underneath, and this is what the new version does. It keeps your eye on the prize, the writing and images, so you can blog to your heart’s content and start putting your new WordPress site to the test.</p>
<p>http://lorelle.wordpress.com/2005/08/22/what-can-you-do-with-wordpresscom/</p>
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		<title>About text-link-ads</title>
		<link>http://winarko.wordpress.com/2007/09/01/about-text-link-ads/</link>
		<comments>http://winarko.wordpress.com/2007/09/01/about-text-link-ads/#comments</comments>
		<pubDate>Sat, 01 Sep 2007 23:54:16 +0000</pubDate>
		<dc:creator>winarko</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://winarko.wordpress.com/2007/09/01/about-text-link-ads/</guid>
		<description><![CDATA[Why get involved in heavy search engine optimization when you can get the same results with text link advertising? Many site owners face this conundrum right now. The truth is that if you do both, your site may be unbeatable. Or, you may enjoy no benefit whatsoever, as the search engines strive to avoid counting [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=winarko.wordpress.com&amp;blog=1216922&amp;post=6&amp;subd=winarko&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Why get involved in heavy search engine optimization when you can get the same results with text link advertising? Many site owners face this conundrum right now. The truth is that if you do both, your site may be unbeatable. Or, you may enjoy no benefit whatsoever, as the search engines strive to avoid counting paid text links in ranking any given site. Text link ads are, therefore, a very hot topic.</p>
<p><span id="more-6"></span>Yes, text links taint results, and the search engines haven&#8217;t quite found a way to deal with them as yet. Until that happens, text links will continue to be the ranking technique of choice for many site owners. Why? Because text links can work to increase a site&#8217;s rankings with the search engines.</p>
<p>The ethics of this decision deserve your consideration. So, rather than try to encourage you to use, or avoid, buying text links, I&#8217;ll simply state the facts and let you make up your own mind about this particular practice.<br />
The Evolution of the Text Link</p>
<p>When search engines such as Google began to rank Websites based upon the number and quality of sites that linked to them, those search engines created a digital cottage industry called link placement. Emailing for link swaps was wildly popular with some, while others placed banner ads containing direct links to their own sites. Both solutions fit well with search engine&#8217;s immature algorithms.</p>
<p>Since then, search engines have vastly improved their systems for the filtering or removal of paid advertising links. Some of these steps have turned out to be unfair to many smaller Websites that are not connected to the larger Web publishers. As Google changes its algorithm, so the shape of the Web changes with it.</p>
<p>However, text link ads, or sponsorships as some call them (excluding Google Adwords ads, which Google can screen automatically), fit into the Web page less obtrusively than other ad units, and are often less easily identified as advertisements by the search engines. To this day, the search players have real difficulty distinguishing between a purchased link and a normal hyperlink. This will undoubtedly change in time, though, as the search engines&#8217; objective is to produce relevant search results that aren&#8217;t influenced by advertisers&#8217; money.<br />
Link Popularity and Link Reputation</p>
<p>Although search engines do assess the number of inbound links to a Web page when ranking that page, the quality of the link is seen as more important than the quantity of links. Although your link may be placed on every page of a sponsored site, don&#8217;t expect Google and Yahoo! to give merit to this plethora of links. Some site owners are now varying the wording of the links they place on other sites, but this tactic will probably be filtered out soon.</p>
<p>The phenomenon of link buying has occurred because Google has tightened its algorithm to weed out links between topically unrelated sites, and within link exchanges. Unfortunately, most Websites have these types of links. This fact means that millions of Websites have been put out in the cold by Google&#8217;s action. Sites that belong to big corporations or publishing empires are more likely to be topically-related, and they may be able to garner links from authority sites that are on-topic and have high Pagerank. The only way in which smaller Websites could compete is to buy links on these major sites.</p>
<p>One other recent phenomenon has given the minor sites a boost, though: blogs. The success of blogs may actually be due, in part, to Google&#8217;s new algorithm – they&#8217;re currently dealing with this problem in unison with Yahoo! and MSN. But in the meantime, comment links on blogs have become the spammer&#8217;s tool of choice. Once the search engines devise a way to ignore this form of spam, spammers will most likely turn to text link ads.<br />
Text Link Ads Get Clicks Too!</p>
<p>Text links have a surprisingly high clickthrough rate compared to graphic banner advertising. Advertisers know this and many have abandoned banners in favor of text link ads. Although buying links to your site isn&#8217;t in the spirit of organic search engine indexes, the purchase of text links is revolutionizing search engine optimization.</p>
<p>Buying search engine rankings certainly doesn&#8217;t sound ethical, yet those who don&#8217;t buy links, and who don&#8217;t set aside a good part of their budget to the acquisition of paid text link ads, can find themselves at a decided disadvantage. A quick look at the top ranking sites will reveal that most gain their rankings through paid text link ads. These text links, though small and seemingly insignificant, are in fact very powerful.</p>
<p>So, you&#8217;re aware of the pitfalls and the potential benefits. If you feel buying text links is unethical, or a waste of your time (after all, the search engines will likely find a way to avoid attributing any value to them), then it&#8217;s one less task to put on your SEO to-do list. Great! You might want to skip down to the last section, &#8220;Text Link Ads and the Google Sandbox&#8221; for the wrap-up.</p>
<p>If you&#8217;re curious as to how the purchasing and link placement systems work, however, we&#8217;ll consider this next.<br />
What Advertisers Seek in a Host Site</p>
<p>Websites that are ranked for the same keyword topic as the advertiser&#8217;s site, or offer material that relates to the keyword topic of the advertiser&#8217;s Website, are the most valuable places to place a text link ad. If the advertiser&#8217;s site is about pet supplies, for instance, they&#8217;d look for sites that deal with pet supplies, veterinary services, pet shops, kennels, pet care magazines, animal training, or dog shows.</p>
<p>It&#8217;s best for the advertiser to stick with the exact keywords for which they&#8217;d like to rank, but related words and synonyms can also be helpful. If they&#8217;re placing a lot of text links, the advertiser might consider varying the copy to help prevent their being filtered due to duplication. The keyword supplies is related to suppliers, distributors, and manufacturers. The advertiser would make sure they got a link from their supplier or distributor, and even from the manufacturer in their product category.<br />
Optimizing Text Links</p>
<p>The advertiser&#8217;s text link ad will use their targeted words in the title area. They might also use stemmed variations of those words, and related words, in the description. Some text link ads use keywords only within the anchor text, as in the following examples:</p>
<p>1445_samplead (click to view image)</p>
<p>The second example uses keywords, related words and synonyms. It may even sound awkward, but the advertiser&#8217;s goal is a search engine ranking boost, not ad copy awards.</p>
<p>The second example above is more powerful because search engines analyze the text near hyperlinks to better understand a link&#8217;s true meaning. It&#8217;s a complicated process. Advertisers may also use the link title tag, however, if their link is out of place with the rest of the links on that page, as this may tip off the search engine that the advertiser&#8217;s is not a regular link.</p>
<p>To acquire text link ad placements, many advertisers contact site owners directly, or use any one of a growing list of text link ad brokers. These businesses act as a go-between, matching seller to buyer &#8212; a quick search online turns up numerous such services. Generally, the services allow advertisers either to bid on a link or to buy them outright on a monthly or yearly basis. Most times, though, advertisers aren&#8217;t able to see the host site before they buy, so they ask a few key questions before they purchase:</p>
<p>They make sure the site doesn&#8217;t use tracking code on the link, since tracking code identifies it as a commercial link.<br />
They research whether the site has their targeted keywords.<br />
They identify whether the pagerank is on the low end or high end of the stated PR level.<br />
They identify the keywords for which the site has rankings, and what those rankings are. If it ranks 450th for its keywords, it will be unable to pass on much, if any, value to the advertiser.</p>
<p>Obviously, link buying can be perilous in the sense that advertisers may not get much of a return on their investment. However, companies with huge advertising budgets may buy so many text link ads that even if just half of them produce, they&#8217;re going to do well.<br />
Text Link Ads and the Google Sandbox</p>
<p>One of the reasons Google had to delay the appearance of Web pages and sites in its index is because of paid text links. The impact of this approach began with the infamous Florida update, in which some sites had to wait up to eight months for Google to recognize new links to their site. Google couldn&#8217;t distinguish between illegitimate and paid links, so it just put all new links on hold to thwart link buyers. If you were paying $1000 a month for links, and you didn&#8217;t see any rank increases for 8 months, you&#8217;d be deterred from link buying in the future!</p>
<p>One downside to Google&#8217;s filtering of paid links is that innocent links can also be deleted along the way. There are many appropriate and naturally occurring links that aren&#8217;t counted by Google because of the keyword topic, they&#8217;re position within a page, or their appearance within the link patterns between a certain range of Websites. If your link is the only one on the page, Google may not count it. So, the last word on paid text link ads is that they might not work for you.</p>
<p>Google, Yahoo! and MSN all have the resources to study the paid link issue and develop effective screening solutions within their search algorithms. Since it isn&#8217;t easy to detect paid links, and because text link ads are so pervasive on the Web, there is plenty of room for some strategically developed and placed text link ads to squeak through the filters and help the advertiser rank highly &#8212; but for how long?. Taked from http://www.sitepoint.com/article/text-link-ads-buy-way-top</p>
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